Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. NBC also announced that IMAX will present its broadcast of the Olympics Opening Ceremony at more than 150 locations on July 26, marking the first time the Opening Ceremony will be presented live in the format. But wait, there’s more. THIS IS JEOPARDY! (ON

Sponsorships 83

Sponsorships Insurance Sports Banking 83

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

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Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker. We wanted to bring our own story to Sundance,” Humphrey says.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

Sports 106

Sports Sponsorships Retail 2023 106

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

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Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 76

Nunify

DECEMBER 29, 2022

Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. But what if you present your offer clearly in a structured way with various options to the sponsors? What are event sponsorship levels?

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Event Farm

JUNE 19, 2017

Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. What were you doing before taking the Sponsorship Manager position at INBOUND? After being familiar with the event, the opportunity presented itself to get involved in the role that I am now.

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Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality.

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Corporate Events Sponsorships Speakers Events 360

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

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ePly

MARCH 26, 2024

Any event planner has funding at the back of their mind since it influences what you can do and how you’ll pull it off. Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship.

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TicketBud

JANUARY 11, 2024

Hybrid events combine aspects of traditional physical events with virtual components to create a coordinated and inclusive experience for on-site and online audiences. The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Eventmobi

NOVEMBER 28, 2022

You can make your event stand out to potential sponsors and exhibitors by doing away with the archaic forms of lead capture, like business cards or sign-up forms, and replacing them with something new and streamlined. EventMobi’s lead capture technology simplifies the lead retrieval process at any event.

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Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Event Marketing Marketing 2022 Social Media 52

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

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AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package.

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Sponsorships Fashion Event Apps Social Media 40

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program. says Pollack.

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